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Hewlett-Packard's Home Products Division in Europe--1996-2000
內容大綱
By November 2000, Hewlett-Packard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years. During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and significantly reorganized its European operations twice. Some at HP felt that the European operation had become what HP should be. Others wondered why it had been so hard and whether the model of "operational excellence" adopted by HPD to compete in Europe was adequate for a very fast-changing market.