個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Habitat for Humanity International: Brand Valuation
內容大綱
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major nonprofit and what is critical for building and protecting brand value.