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- General Management
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最新個案
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Habitat for Humanity International: Brand Valuation
內容大綱
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major nonprofit and what is critical for building and protecting brand value.