個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Forecasting the Adoption of E-Books
內容大綱
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its limitations.