個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
New York Life and Immediate Annuities
內容大綱
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.