個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Marine Harvest: Leading Salmon Aquaculture
內容大綱
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.