個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Groupon for Local Businesses
內容大綱
Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.