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CVS Health: Promoting Drug Adherence
內容大綱
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.
涵蓋主題
- Public relations
- Health and behavioral science
- Self-motivation
- Marketing communications
- Marketing strategy
- Communication strategy
- Value creation
- Social and global issues
- IT management
- Consumer behavior
- Employee incentives
- Decision making
- Profitability
- Performance indicators
- Organizational goals
- Service management
- Business communication