個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Planters Nuts (B): The Power of the Peanut
內容大綱
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.