個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Chilli Beans: Peace, Love, and Sunglasses
內容大綱
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S.
涵蓋主題
- Market segmentation
- International business
- Economic growth
- Organizational culture
- Business expansion
- Commodity markets
- Customer relationship management
- Social entrepreneurship
- Manufacturing processes
- Operations strategy
- Leadership
- Customer profitability
- Customer-centricity
- Product development
- Franchises
- Globalization
- Supply chain management
- Profitability