學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
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Chilli Beans: Peace, Love, and Sunglasses
內容大綱
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S.
涵蓋主題
- Market segmentation
- International business
- Economic growth
- Organizational culture
- Business expansion
- Commodity markets
- Customer relationship management
- Social entrepreneurship
- Manufacturing processes
- Operations strategy
- Leadership
- Customer profitability
- Customer-centricity
- Product development
- Franchises
- Globalization
- Supply chain management
- Profitability