個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
eGrocery and the Role of Data for CPG Firms
內容大綱
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)."