學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
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- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
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- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Artea: Designing Targeting Strategies, Spreadsheet Supplement
內容大綱
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021).
涵蓋主題
- Workplace discrimination
- Experimentation
- Information systems
- Privacy and confidentiality
- Pricing strategy
- Customer relationship management
- Market segmentation
- Gender
- Big data
- Market research
- Advertising
- Decision making
- Career advancement
- Data management
- Marketing communications
- Customer retention
- Business ethics