個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Artea: Designing Targeting Strategies, Spreadsheet Supplement
內容大綱
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021).
涵蓋主題
- Workplace discrimination
- Experimentation
- Information systems
- Privacy and confidentiality
- Pricing strategy
- Customer relationship management
- Market segmentation
- Gender
- Big data
- Market research
- Advertising
- Decision making
- Career advancement
- Data management
- Marketing communications
- Customer retention
- Business ethics