個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Artea (B): Including Customer-level Demographic Data, Artea (C): Potential Discrimination through Algorithmic Targeting, Spreadsheet Supplement
內容大綱
Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"
涵蓋主題
- Decision making
- Data management
- Information systems
- Big data
- Workplace discrimination
- Pricing strategy
- Customer retention
- Privacy and confidentiality
- Career advancement
- Market research
- Marketing communications
- Business ethics
- Customer relationship management
- Experimentation
- Market segmentation
- Advertising
- Gender