個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Lilium: Preparing for Takeoff
內容大綱
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than $800 million. While Daniel Wiegand (the co-founder and CEO) is confident about the design of the company's latest seven-seater aircraft, he is still struggling with the business model. Lilium has three main options. First, it can offer air mobility services to passengers, i.e., become a full-service B2C company. Second, it can become an original equipment manufacturer (OEM), selling its jets to other companies that offer mobility services (B2B option). Third, Lilium can choose a hybrid option, offering air mobility to end-users in certain markets while selling its jets to other air mobility service providers.
涵蓋主題
- Disruptive innovation
- Business models
- IPOs
- Operations and supply chain management
- Infrastructure and urban development
- Business growth
- Competitive advantage
- Innovation
- Supply and demand
- Strategic planning
- Production
- Predictive analytics
- Competitive strategy
- Logistics
- Product development
- Venture capital
- Economic forecasting
- Risk management
- Service delivery
- Growth strategy