個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Minolta Camera Co. Ltd.

內容大綱
Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model designations, and warranty policies are considered as solutions to the problem.
涵蓋主題
新增
新增