個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
General Foods: Opportunities in the Dog Food Market
內容大綱
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward.