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- General Management
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- Entrepreneurship
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- Human Resource Management
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
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Federal Express (B)
內容大綱
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight document delivery service with presently limited sales. Emphasizes product line policy and market analysis.