個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Product Life Cycle
內容大綱
Introduces the student to the concept of the product life cycle. The meaning and fundamental underpinnings of the product life cycle are presented. Further, the nature of market and competitive forces at different stages in the life cycle, and the implications for managerial action, are discussed.