個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Kendall-Vetmat
內容大綱
Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations and plans. How should the product manager merge this information with the decision?