個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Market Selection and Direction: Role of Product Portfolio Planning
內容大綱
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.