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最新個案
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Market Selection and Direction: Role of Product Portfolio Planning
內容大綱
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.