個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Vicks Health Care Division: Project Scorpio (B)
內容大綱
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from termination to going national.