個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Vicks Health Care Division: Project Scorpio (B1)
內容大綱
To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well as decide whether to recommend national expansion.