個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Industrial Buyer Behavior
內容大綱
May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of strategies purchasing groups formulate for dealing with their suppliers and supply environments.