個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Pricing Strategies for Industrial Products
內容大綱
Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus penetration pricing, cost analysis for pricing purposes, demand elasticity, and price leadership.