個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Johnson Wax: Enhance (B)
內容大綱
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the fault in the product, strategy, or execution of the plan?