個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Jamestown Co.

內容大綱
In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift stores. A rewritten version of an earlier case.
涵蓋主題
新增
新增