個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Procter & Gamble Co. (A)
內容大綱
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.