個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
內容大綱
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.