個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Gillette Co.: Dry Idea Advertising (A), Video Introduction
內容大綱
Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history.