個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Gillette Co.: Dry Idea Advertising (B), Video Introduction
內容大綱
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.