個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Lotus Development Corp. Channel Choice: Direct vs. Distribution
內容大綱
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to analyze the pros and cons of such a change in making their decisions.