個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Hewlett-Packard: Manufacturing Productivity Division (B)
內容大綱
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.