個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Reebok International Ltd.
內容大綱
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan "Reeboks Let U.B.U."