個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Ford Motor Co.: The Product Warranty Program (B)
內容大綱
Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change.