個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Industrial Distribution Systems
內容大綱
A comprehensive description of industrial distribution systems. Written from the perspective of industrial products manufacturers, concerned about building and managing channels systems for taking products from point of manufacture to point of use. Covers: 1) channels design options, 2) factors influencing design choices, 3) producer-reseller relationships, 4) distribution costs, 5) intrachannel and interchannel conflict, and 6) coping with change.