學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
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- Accounting
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- Operations Management
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- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
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Marketing Strategy Formulation
內容大綱
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include selecting and articulating the marketing vision and values, anticipating and responding to competitors' marketing strategies, and determining the appropriate degrees of flexibility and focus in marketing strategy formulation.