個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
內容大綱
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.