個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Managing Selling and the Salesperson
內容大綱
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider concerning these topics in case analysis.