個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
MSA: The Software Company--Planning the AMAPs Product Line
內容大綱
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should invest in R&D to upgrade the technology or build a sales organization.