個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Workbench Pricing Strategy
內容大綱
An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy or adopt Everyday Fair Pricing?