個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Perceptual Mapping: A Manager's Guide
內容大綱
Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.