個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sorrell Ridge: Slotting Allowances
內容大綱
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.