個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Matching the Process of Product Development to Its Context
內容大綱
Describes how the process by which new products are brought to market differs by situations. In particular, the impact of "newness" of the product and opportunity costs are described. Helps students see the need to custom tailor process to individual situations.