個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Colgate-Palmolive Co.: The Precision Toothbrush
內容大綱
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.