個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Grupo Televisa S.A. de C.V.
內容大綱
Top management of Univisa, the North American subsidiary of the Mexican media conglomerate Televisa, meet to determine how to pursue opportunities to serve the Spanish-speaking population in North America. They must determine how to relate Univisa's market penetration strategy in North America to the broader global expansion strategy of Televisa.