個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Catalina Marketing Corp.
內容大綱
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via point-of-sale technology at the supermarket register. Catalina is currently trying to decide where and how to expand its operations.