個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

MCI Vision (A) (Condensed)

內容大綱
Concerns the development, introduction, and first-year sales performance of Vision, a telecommunications service aimed at small- and medium-sized businesses. Introduced in 1990, Vision surpassed goals in that year, but was significantly below target in the first quarter of 1991. A divisional vice president must analyze the situation and recommend appropriate actions.
涵蓋主題
新增
新增