個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Planet Reebok (A)
內容大綱
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.