個案資料
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Wegmans and the Produce Revolution
內容大綱
Wegmans is considered the "best" food retailer in the United States by Fortune Magazine. The produce department has been a key distinguishing feature of the store. The changes in the U.S. and global produce industry are forcing Wegmans to rethink its role in the industry. Teaching Purpose: The produce industry is an excellent example of the revolution occurring in the food industry. Enables students to evaluate changes in the produce industry.