個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategic Sales Management: A Boardroom Issue
內容大綱
Explains why sales management has become an increasingly important and complex topic for top managers. Demonstrates the financial impact of a superior salesforce and then describes a way to gain superiority. The focus is on a salesforce that is responsive to customer needs and competing imperatives. Organization and management receive careful attention.