個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Northern Telecom (A): AdVantage & DisadVantage
內容大綱
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the merits of Ennis's proposal.